In the early days of the internet, webmasters used to fill their pages up with keywords, repeating them over and over and over again, to try to get top search engine positions. Google and the other search engines wised up to this tactic not long after, and created 'spam' filters, or thresholds, to eliminate sites from their index that violated these limitations. This eliminated a lot of jokers from the playing field and cleared the way for people willing to work and author genuine content to gain ground in the rankings.

Optimum Keyword Density
When you author content for your web site, including press releases, help articles, industry analysis, etc. you need to keep keyword density in the back of your mind. You are writing a 'mad lib' around your keyword, making sure that you follow these general guidelines:

1. Use your keyword 1-2 times for every 100 words
2. Space the keywords out evenly in your text.
3. Don't use the keyword twice in the same sentence
4. Use your keyword in the 'ALT' tags of your graphics
5. Spell-check the viewable text of your web page - Google most likely deducts relevancy points for poorly written content.

Example 1

Is it time to look for T1 service? Many people are confused when they consider whether to upgrade from DSL or not. There are several factors to consider when examining your current DSL connection and the possibility of replacing it. For many people the biggest factor is reliability and if reliability is critical to the applications you run over your connection you should seriously consider replacing your DSL connection with a T1 (also known as a DS1). DSL is a quick and cost effective method of acquiring high speed bandwidth however it is not intended to support commercial applications or large numbers of users as are T1 service connections.

Example 2

T1 pricing has come down dramatically over the past few years as more telecommunications companies are fighting for a place in a smaller market. While many service providers did have room to lose margin, many have come dangerously close to the edge of selling circuits at a loss with overaggressive pricing and incentives. It seems that in the race to the bottom many providers failed to learn the lesson that selling at a loss does not create a long lasting and healthy company no matter how many circuits or widgets you sell. Many companies selling at a loss have already been in bankruptcy and look like they will repeat this exercise as they did not learn from their first go around. In basic terms, solvency of the T1 internet service provider should be a consideration over T1 pricing when looking at great bargains.